Facebook Pixel & Facebook Marketing For Real Estate Q&A

Facebook Pixel & Facebook Marketing For Real Estate Q&A



all right so I'm super excited to make this video for you guys today some of the most common questions we get at carat revolve around Facebook and specifically the Facebook pixel it can be a lot to understand at first but once you kind of see the power behind the Facebook pixel and you will become you'll come to appreciate what Facebook is basically giving you with their with their pixel so in this video I want to answer some of the most popular questions we get asked and try and shed some light with some quick and very to-the-point answers so the first assumption I want to make is that you have a Facebook account and you know how to get into your ads manager or your power editor so up here is where we are gonna basically get access to all of the tools that Facebook allows us for pixels and marketing and whatnot so the first question I'm gonna come over here to pixels is can I use the same pixel on multiple websites and the answer is yes absolutely that is what we would recommend for instance I have two sites here they both are motivated seller sites in different markets they both have the same Facebook pixel installed on them now what happens is when somebody visits this site the data is sent back to Facebook the pixel is fired and it comes in here when I want to show an ad or build a retargeting audience I can do that based on the URL that they came from so we once we're in here in facebook we can kind of you know rearrange the data as we need but all we need to do is set it back to Facebook to do that and the reason why I having one pixel is so nice is one credit card on file so if you have a business that maybe has like a personal blog or you know another side business you can still use that pixel and have everything managed in one place with one spend which is really nice so one other common thing since I'm on this screen here is you'll see some discrepancies between the pixel firing and like maybe what you see in analytics or in your investor caret account this is really verbose so this is gonna like if you refresh the page when you're working on something or if somebody you know refreshes the page it's gonna fire the pixel again that is just kind of one of those things it's slightly annoying about Facebook but that's neither here nor there so yes multiple websites can have the same pixel next question where do I install my Facebook pixel on an investor care website so that's a great question in your carry account you can come down here to settings and then you can hop over to analytics and scripts and I have it in the footer Facebook recommends putting it in the head of the of the website so go ahead and do that so just drop it there and click Save and it'll install it on every page of your caret website to get there you just have to click this little icon this view pixel and that's your that's your pixel code right there so another common question is what kind of campaign should I be running should it be a link click should it be a conversion X Y or Z so it depends on what you want to do the short answer is link clicks are going to be optimized for people who are willing to click on ads conversion campaigns are going to be optimized for people who are likely to opt in to things a conversion campaign can be you can be charged based on the conversion which is nice but if you're in a crowded market that might get expensive because everybody's gonna be paying for that kind of action if you're a newer website you just kind of want to get your brand name out in front of everybody or you have a really awesome piece of content you could easily just do a link click campaign to kind of get that on people's timelines and in their news feeds to to click on where do I stop install a conversion pixel so this this trips up people more more than anything else I've currently seen on Facebook and what it has to do is these event codes so Facebook gives us these by default these recommended ones and something like the lead might be interesting to you so what what needs to happen is this little piece of code right here get out of there this fbq track – lead or comma lead needs to go on the page that the the winning action happens on so for karat sites it's you know step two so if you'll look on here on my step two page in the bottom of the page I have the base code wrapped around my conversion let's see here so if we go down here okay this is very this is the same code that we just put in this in the settings in the scripts box but this right here is what you would need to optimize for a conversion so what this is basically telling Facebook is load the pixel Canada's a page view but then send back this conversion of that lead when somebody makes it to this page so then in facebook when you run a campaign you can optimize for that pixel and you can come in here and see if that pixel is is you know being fired and verify that it is working so it looks like that pixel hasn't fired on my site in a while but another thing you can check right here this green means the pixels active and it'll tell you when the when the last pixel is fired cool okay so how do I use a pixel to create our targeting audience another great question and it's really simple and it's kind of will show you the power of Facebook but all you have to do is go you saw that but I went to audiences create audience custom audience website traffic okay now here you can pick what domain name this is gonna be your most recent like pixel fires or like what you've been kind of been using the most recently so if you don't see your website don't panic you can you know type it in you know type it in there you can choose how long you want Facebook to include people into that audience I think the maximum is like 180 days yeah and then you name it and you click and you create the audience now one thing I want to point out which is pretty cool is people who visit specific pages so maybe it's somebody who's visited a specific blog post or visited your about Us page and you want to have an ad that kind of like build your credibility with like a testimonial which is something we would recommend this people visiting specific web pages but others so this is a great example if like you wanted to say they visited my homepage but they didn't make it to step 2 so I know they didn't opt-in or they visited step 2 but they didn't reach thank you so I know they were only a step one lead and they didn't complete their step two and then people who haven't visited in a certain amount of time that one I honestly have never really used because of this so what what I typically will do is create a couple different ones so I have a 90 day list 120 day list not a qualified lead so like that's what I was saying they didn't make it all the way to thank you if they downloaded a free guide things like that and then on some of my other websites you'll see I do like a three day a seven day a thirty day and honestly with a with a seller lead you probably want to try and get back in front of them you know within a couple days if not sooner just to keep your brand at the top of their mind chances are they you know they're considering opting into other people's websites so if you are able to follow them onto Facebook you can just reinforce that you know message to get them to finally click over so then the final thing I want to cover in this video so it doesn't get super long is look like audiences so what can happen after you build a retargeting audience is you can come in here you can create a look like audience so what it look like audience is is Facebook goes and find similar people within its network so that's you know people on Facebook but they use third-party data as well as Facebook data to closely match those people so if you have a list of you know a hundred people who have you know asked for a quote on your website you can give that to Facebook and Facebook can try and find other people who match similar criteria that would also be interested in getting a quote you know it is kind of hit or miss it just depends like your mileage will vary but it is definitely something that gives you a little bit more you know targeting on Facebook and a strategic advantage if you have you know 100 leads in your care to count versus maybe zero you might have to try a different approach so those are some of the most common questions we get asked about the Facebook pixel hopefully this was helpful if you have more questions leave a comment below this video or the blogpost that this will be on and we can follow up with you guys there Thanks

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